Fractional Sales Management

A fractional VP of Sales — with a full bench behind him.

Senior sales leadership that integrates with your team: Mateo executing strategy, managing brokers, and calling on key buyers as your VP of Sales — with Adam bringing deep strategy, operations, pricing, profitability, and founder coaching alongside. Not one fractional hire. Two complementary leaders. Primarily serving brands with $0–10M in revenue.

What you get

Two leaders. One integrated engagement.

Your Fractional VP of Sales — Mateo

Sales leadership & execution

  • Ongoing leadership & high-level strategic quarterbacking
  • Company email address — part of your team
  • Opening anchor retailers, DCs, and chain retailers
  • “2x effectiveness” broker management
  • Calling on key buyers; leading negotiations & partner engagements
  • Sales roadmap/playbook, compelling narrative & deck
  • Distributor/DC opening preparation & introductions
Alongside — Adam

Strategy, operations & profitability

  • Deep strategy & thought leadership on every major decision
  • Founder coaching from a 10-year brand owner
  • Pricing strategy & margin structure
  • Operations & manufacturing perspective
  • Profitability & financial mechanics of CPG
  • Thinking through the waterfall effects of growth decisions
One engagement, both of us. Fractional Sales Management isn't just Mateo as your VP of Sales — it's Mateo and Adam together. We lead and support strategic sales calls, negotiations, and partner engagements daily, while remaining accessible for messages and check-ins.
Proof

What it looks like in practice.

“Working as a direct report on Mateo's sales team was one of the periods of fastest growth within my own personal and career development. His style is supportive, positive and real... He is skilled in implementing effective strategies leading to impressive sales growth within our organization.”

Brea ObendorfBrea Obendorf Guayakí Eastern Regional + Grocery Sales Cebadora

“With their combined years of domain experience, Weave has been instrumental in getting Rasa started in the retail channel — Mateo focusing on sales execution, broker and buyer relationships, and refining sales narratives and assets, while Adam provides strategic insights on pricing and operations.”

Lenny ChaseLenny Chase CEO, Rasa Adaptogens

Leadership that treats your brand like our own.

In every aspect of our services we attend to the details of your brand as if it were ours.

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