Natural CPG Sales

We grow natural brands — two distinct ways.

Weave is one team with two separate services: a pay-for-performance Phone Sales program that opens independent natural grocery doors store by store — and senior Strategic Advisement & Fractional Sales Management for brands that want seasoned leadership without the full-time cost.

Performance Service

Natural Grocery Phone Sales

We call indie buyers on behalf of your brand — securing placements, locking in first reorders, filling SKU voids, and selling in case stacks and promotions. Pay-for-performance: you only pay for results.

800+Target indie stores
75–80%Reorder success
$0Retainer
Explore Phone Sales
Advisory Services

Strategic Advisement & Fractional Sales Management

Founder-level thought partnership and hands-on sales leadership from two complementary leaders who've built and scaled natural brands — sales, narrative, brokers, buyers, pricing, and operations.

“For founders and executive-level sales leaders in the $1–10M range, Mateo is a force multiplier. The ROI showed up within the first 60 days.” — Kris Taylor, Co-Founder & COO, Lumen
Strategic Advisement Fractional Sales
Phone Sales — Campaign Results

Real brands. Real numbers.

Pacha Bread
$15K→$192K
Independent grocery sales in one year
New store placements330
Net ROI, year one80%
Year-one payback multiple1.8x
Grandy Organics
76%
Store first-time reorder rate
Stores with placements55
SKU placements189
Stores reordered42
Drink Bawi
71%
Store first-time reorder rate
Stores with placements38
SKU placements104
Stores reordered27
See How the Program Works
The Advisory Side

Advice from people who've done the job.

Weave's advisory work is led by two complementary leaders. Mateo Sluder grew Guayakí Yerba Mate's sales from $24M to $72M as VP of Sales. Adam Johnston has spent a decade as an owner building Biotic Ferments into a profitable natural beverage brand. CPG is four-dimensional chess — every decision has waterfall effects downstream — and together they help you think through the consequences across sales narrative, brokers, buyers, pricing, and operations, so you make wise decisions.

“Weave offers a rare depth of critical thought partnership in our industry. They aren't 'Yes Men'; they actively collaborate with us on impactful daily decisions, focusing on our brand's long-term viability and profitability.”

Jeremy IssakharianJeremy Issakharian Cofounder, Seven Organic Teas & Lemonades

“With their combined years of domain experience, Weave has been instrumental in getting Rasa started in the retail channel... Mateo focusing on sales execution, broker and buyer relationships... while Adam provides strategic insights on pricing and operations.”

Lenny ChaseLenny Chase CEO, Rasa Adaptogens
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Our Partners

Brands we work with.

Pacha Rasa Seven Teas

Let's find the right fit for your brand.

Whether you need indie doors opened or a strategic partner in the trenches — start with a call.

Book a Call with Mateo