Weave is one team with two separate services: a pay-for-performance Phone Sales program that opens independent natural grocery doors store by store — and senior Strategic Advisement & Fractional Sales Management for brands that want seasoned leadership without the full-time cost.
We call indie buyers on behalf of your brand — securing placements, locking in first reorders, filling SKU voids, and selling in case stacks and promotions. Pay-for-performance: you only pay for results.
Founder-level thought partnership and hands-on sales leadership from two complementary leaders who've built and scaled natural brands — sales, narrative, brokers, buyers, pricing, and operations.
| SKU placements | 831 |
| SKUs per store average | 5.4 |
| Stores per week, sustained | ~30 |
| SKU placements | 188 |
| SKUs per store average | 3.5 |
| New independent accounts | 330 |
| Net ROI, year one | 80% |
| Year-one payback multiple | 1.8x |
Weave's advisory work is led by two complementary leaders. Mateo Sluder grew Guayakí Yerba Mate's sales from $24M to $72M as VP of Sales. Adam Johnston has spent a decade as an owner building Biotic Ferments into a profitable natural beverage brand. CPG is four-dimensional chess — every decision has waterfall effects downstream — and together they help you think through the consequences across sales narrative, brokers, buyers, pricing, and operations, so you make wise decisions.
“Weave has been an incredibly helpful addition to our team at PACHA. They are managing our brokers, organizing and creating new sales assets, directly calling independent accounts, and supporting in other ways such as distributor management. The amount of stress and workload Weave has taken off my plate has been monumental, allowing me to focus more on the big picture. In addition, Mateo and Adam are simply good human beings and fun to work with. I highly recommend Weave for any new or growing CPG brand that is looking for sales support!”
Adam Hiner CEO & Cofounder, Pacha Sprouted Buckwheat“Weave offers a rare depth of critical thought partnership in our industry. They aren't 'Yes Men'; they actively collaborate with us on impactful daily decisions, focusing on our brand's long-term viability and profitability.”
Jeremy Issakharian Cofounder, Seven Organic Teas & Lemonades“Weave — and specifically Mateo's executive coaching — has meaningfully elevated our entire sales function. From our pitch materials to team management, channel strategy, and key industry connections, his coaching has driven immediate, tangible improvements. I'm operating more efficiently, leading more effectively, and feeling more energized than ever.”
Kris Taylor Co-Founder & COO, LumenFractional sales management & strategic advisement clients.
Whether you need indie doors opened or a strategic partner in the trenches — start with a call.
Book a Call with Mateo