Natural CPG Sales

We grow natural brands — two distinct ways.

Weave is one team with two separate services: a pay-for-performance Phone Sales program that opens independent natural grocery doors store by store — and senior Strategic Advisement & Fractional Sales Management for brands that want seasoned leadership without the full-time cost.

Pay For Performance Service

Natural Grocery Phone Sales

We call indie buyers on behalf of your brand — securing placements, locking in first reorders, filling SKU voids, and selling in case stacks and promotions. Pay-for-performance: you only pay for results.

800+Target indie stores
~75%Reorder rate, majority of brands
$0Retainer
Advisory Services

Strategic Advisement & Fractional Sales Management

Founder-level thought partnership and hands-on sales leadership from two complementary leaders who've built and scaled natural brands — sales, narrative, brokers, buyers, pricing, and operations.

“For founders and executive-level sales leaders in the $1–10M range, Mateo is a force multiplier. The ROI showed up within the first 60 days.” — Kris Taylor, Co-Founder & COO, Lumen
Phone Sales — Campaign Results

Real brands. Real numbers.

CocoJune
154
Stores placed in five weeks
SKU placements831
SKUs per store average5.4
Stores per week, sustained~30
Equator Coffees
53
Stores placed — brand-new campaign
SKU placements188
SKUs per store average3.5
Pacha Bread
$15K→$192K
Independent grocery sales in one year
New independent accounts330
Net ROI, year one80%
Year-one payback multiple1.8x
See How the Program Works
The Advisory Side

Advice from people who've done the job.

Weave's advisory work is led by two complementary leaders. Mateo Sluder grew Guayakí Yerba Mate's sales from $24M to $72M as VP of Sales. Adam Johnston has spent a decade as an owner building Biotic Ferments into a profitable natural beverage brand. CPG is four-dimensional chess — every decision has waterfall effects downstream — and together they help you think through the consequences across sales narrative, brokers, buyers, pricing, and operations, so you make wise decisions.

“Weave offers a rare depth of critical thought partnership in our industry. They aren't 'Yes Men'; they actively collaborate with us on impactful daily decisions, focusing on our brand's long-term viability and profitability.”

Jeremy IssakharianJeremy Issakharian Cofounder, Seven Organic Teas & Lemonades

“Weave — and specifically Mateo's executive coaching — has meaningfully elevated our entire sales function. From our pitch materials to team management, channel strategy, and key industry connections, his coaching has driven immediate, tangible improvements. I'm operating more efficiently, leading more effectively, and feeling more energized than ever.”

Kris TaylorKris Taylor Co-Founder & COO, Lumen
Explore Strategic Advisement
Our Partners

Brands we work with.

Fractional sales management & strategic advisement clients.

Pacha Rasa Adaptogens BrightLeaf Tea Lumen Seven Organic Teas & Lemonades

Let's find the right fit for your brand.

Whether you need indie doors opened or a strategic partner in the trenches — start with a call.

Book a Call with Mateo