Two builders. One team.
Mateo Sluder
A seasoned sales leader with over a decade in natural products CPG and beverage. As VP of Sales at Guayakí Yerba Mate, he grew sales from $24M to $72M and played a pivotal role in expanding the team from 40 to over 300 employees. Across 11 years at Guayakí he gained deep experience across Natural, Grocery, Convenience, and Food Service channels.
After Guayakí, his strategic leadership at Biotic Brands was instrumental in tripling sales and quadrupling distribution and retail presence. His superpowers: building enthusiasm across internal and external teams, cutting through the noise in crowded categories, and weaving it together with deep strategy.
Adam Johnston
Adam has spent a decade as an owner-operator building Biotic Ferments — a family-run, sustainability-driven natural beverage brand in Petaluma, California — into a profitable, enduring business. He knows the four-dimensional chess of CPG from the inside: manufacturing, operations, pricing, and finance.
At Weave, Adam brings the operational and financial dimensions most sales-side advisors can't — pricing strategy, margin structure, ops, and the hard realities of running a brand day to day.
