Strategic Advisement

Two operators, complementary strengths

The full picture, covered.

Sales · Narrative · Relationships

Mateo Sluder

Former VP of Sales, Guayakí Yerba Mate — grew sales from $24M to $72M

Over a decade leading sales in natural CPG and beverage. Deep experience across Natural, Grocery, Convenience, and Food Service. Focuses on sales execution, broker and buyer relationships, compelling sales narratives, and cutting through the noise in crowded categories.

Sales strategyBroker managementBuyer relationshipsSales narrative & decksChannel strategy

Adam's photo
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Operations · Pricing · Financial Mechanics

Adam Johnston

Co-Founder, Biotic Ferments — 10 years scaling a profitable natural brand

A decade as an owner-operator building Biotic Ferments into a profitable, sustainable natural beverage brand. Brings strategic insight on pricing, operations, and the financial mechanics of CPG — the dimensions most sales-side advisors can't cover.

OperationsPricing strategyFinancial advisementManufacturingBrand ownership

Our approach

Listen first. Then advise — honestly.

Listen first, then advise

We prioritize understanding your unique situation before offering tailored guidance.

Honest feedback

Unvarnished insights to help you confront blind spots and make informed decisions — no sugar-coating.

Long-term focus

Strategies designed for enduring success, not short-term metrics or making you feel good.

Selective partnerships

We work closely with a limited number of clients to ensure deep, personalized support.

Operators' perspective

Advice grounded in having actually built, owned, and scaled brands — not theory.

Best for $0–10M brands

Purpose-built for emerging and growing brands navigating their most consequential decisions.

What clients say

In their words.

“Weave — and specifically Mateo's executive coaching — has meaningfully elevated our entire sales function. From our pitch materials to team management, channel strategy, and key industry connections, his coaching has driven immediate, tangible improvements. I'm operating more efficiently, leading more effectively, and feeling more energized than ever. For founders and executive-level sales leaders in the $1–10M range, Mateo is a force multiplier. The ROI showed up within the first 60 days. Plus, these guys are just infectiously positive people.”

Kris Taylor Co-Founder & COO, Lumen

“Weave offers a rare depth of critical thought partnership in our industry. They aren't 'Yes Men'; they actively collaborate with us on impactful daily decisions, focusing on our brand's long-term viability and profitability. They take the time to listen to where our brand is truly at and then sculpt a custom strategic plan to meet our goals.”

Jeremy Issakharian Cofounder, Seven Organic Teas & Lemonades

“In just an hour on the phone with him I got details and numbers I'd been trying to Google for hours... His clarity and insight are exceptional, his honesty only matched by his positivity. He'll go to bat for your brand — and that's a rare thing to find in an advisor — because he only works with brands he truly believes in.”

Lopa van der Mersch Founder, Rasa Adaptogens

A true strategic partner — not yes men.