Pay-for-performance phone outreach that places natural brands in the 800+ highest-performing independent grocery stores — and secures the first reorder. No retainers. No upfront fees. No ongoing commissions.
Clients who run brokers alongside Weave routinely report that Weave phone sales outperforms their brokers' independent natural grocery sales by two to three times. If you have open DCs and no broker coverage on independents, we are the complete solution.
Test it before you scale it. Start with a small, fixed-budget trial — a limited set of distribution centers, regions, and stores — and watch how the program performs. Expand when you like what you see. No retainers, nothing to cancel.
If you have distribution centers open at UNFI, KeHE, or tier-two distributors like Rainforest, you are likely missing many of the independent accounts you could be selling. We close that gap — store by store, on behalf of your brand.
Getting your product on shelf for the first time at a store.
Following up on every placement until the first reorder is secured — locking in the relationship.
Filling SKU gaps at stores already carrying you — one missing SKU at a time.
Selling in displays and keeping your accounts up to date on active promotions to lift store-level velocity.
For most natural brands, independent retailers are the second-highest-performing channel — behind only Whole Foods. The reason isn't lack of demand. It's lack of reach. Brokers cover the chains. Weave covers the indies.
Relative profitability per store by channel. Source: iLevel Brokerage — profitability-per-store analysis across 70 natural brands, one year of sales data.
UNFI & KeHE distributor reporting + live placement trackers · updated August 2026.
| SKU placements | 831 |
| SKUs per store average | 5.4 |
| Stores per week, sustained | ~30 |
| SKU placements | 318 |
| Pre-commits on a new SKU | +99 |
| SKU placements | 188 |
| SKUs per store average | 3.5 |
Placing product is step one — the real value is the first-time reorder. We follow up on every placement until it's secured, because once a store reorders, the product stays on shelf. And reordered SKUs keep reordering:
Reorder performance verified against UNFI & KeHE distributor reporting. Detailed case studies and underlying performance data available upon request.
~5-min form. We handle targeting, narrative, pitch.
Prioritized list from 800+ INFRA / NCG / ION.
Direct calls + follow-up email from your domain.
We place the order with your distributor.
We follow up on every placement until the first reorder is secured.
Relationship handed back to your team.
Paid when we secure and confirm initial placement of your product.
Paid when we secure and confirm a first-time reorder.
Surgical void fills priced as first-time placements. Case stacks & promo support quoted case-by-case. Terminate anytime — calls that don't convert cost nothing.
Wondering what the ROI looks like for your brand? On our first call we'll build a personalized ROI projection together — from your actual distributor costs, store velocities, and the DCs and volume tiers you want to focus on.
Many phone sales clients also lean on Weave for founder-level strategy — pricing, narrative, brokers, distributors, and operations — from two leaders who've built and scaled natural brands themselves.
Without retainers, upfront fees, or ongoing commissions. Onboarding takes about five minutes of your time. Calling begins within ~3 weeks.
Book a Call with Mateo